NEW EYEWEAR COLLECTION
An validated concept
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Before embarking on this new adventure, we took the time to consult with opticians to ensure that the project would be well received and that we could offer a collection that would perfectly address consumers’ expectations. Many opticians participated actively, and this was quite helpful to us. This survey allowed us to define 4 premises:
Life is a sport
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A specialist in sports optics since 1950, Demetz now presents our latest innovation: our first adult eyewear collection, combining technicity, comfort and aesthetics, so you can live life like it’s a sport.
We took the time to develop frames that meet the same high standards as our sports models, while asserting a unique personality.
A playing field
without limits
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5 years after launching our Optic Kids collection, and based on the experience we acquired in that sector, Demetz is now very proud to present its first adult eyewear collection, so you can live life like it’s a sport.
Combining a sporty spirit and an urban look, these glasses embody Demetz’s DNA.
A veritable expression of all our savoir-faire, they meet the same high standards as our sports models while asserting a unique personality. The frames are designed to handle the challenges of action-packed days and to be worn all the time.
#everyday1
Stay focused on adventure
Vents on top of the frame, 1 single screw, flex hinge, aluminium temples or rubber temple tips
#everyday2
Stay focused on elegance
Full acetate frame, aluminium or nylon hinge with 2 screws, carbon temples
#everyday3
Stay focused on today’s trends
Cut or rolled metal, rubber temple tips
